Cialdini raamat
They are better liked, more persuasive,
more frequently helped, and seen as possessing more desirable personality traits
and greater intellectual capacities. It appears that the social benefits of good looks
'This finding-that attractive defendants, even when they are found guilty, are less likely to be sen-
tenced to prison-helps explain one fascinating experiment in criminology (Kurtz burg, Safar, Il{ Cav-
ior, 1968). Some New York City jail inmates with facial disfigurements underwent plastic surgery
while incarcerated; other inmates with similar disfigurements did not. Furthermore, some members
of each group received services (such as counseling, training, etc.) designed to rehabilitate them to
society. One year after the inmates had been released from jail, a check of the records revealed that
(except for heroin addicts) criminals given the cosmetic surgery were significantly less likely to have
returned to jail