Cialdini raamat
held yearly on college campuses, fraternity pledges must persevere through a vari-
ety of activities designed by the older members to test the limits of physical exer-
tion, psychological strain, and social embarrassment. At week's end, the boys who
have persisted through the ordeal are accepted for full group membership. Mostly
their tribulations have left them no more than greatly tired and a bit shaky, al-
though sometimes the negative effects are more serious (Denizet-Lewis, 2005).
What is interesting is how closely the particular features of Hell Week tasks
match those of tribal initiation rites. Recall that anthropologists identified six major
trials to be endured by a Thonga initiate during his stay in the "yard of mysteries."
A scan of newspaper reports shows that each trial also has its place in the hazing
rituals of Greek-letter societies:
• Beatings. Fourteen-year-old Michael Kalogris spent three weeks in a Long Is-