Cialdini raamat
The result is hundreds of POWs in
Korea or hundreds of thousands of people in America who testify in writing to
the products' appeal and who, consequently, experience that magical pull to be-
lieve what they have written.
C O MMITMENT IS THE KEY _ _
READER'S REPORT 3.2
From the Creative Director of a Large, International
Advertising Agency
n the late 1990S, I asked Fred DeLucca, the founder and CEO of Subway
Irestaurants, why he insisted in putting the prediction "10,000 stores by 2001"
on the napkins in every single Subway. It didn't seem to make sense, as I knew
he was a long way from his goal, that consumers didn't really care about his
plan, and his franchisees were deeply troubled by the competition associated
with such a goal. His answer was, "If I put my goals down in writing and make
annaabi.ee 
