Cialdini raamat
'This public commitment tactic may work especially well for individuals with high levels of pride or
public self-consciousness (Feingstein, Scheier, &: Buss, 1975). For example, it worked successfully for
Charles DeGaulle, whose remarkable achievements for France were said to be matched only by his
ego. When asked to explain why announcing to everyone that he would stop his heavy smoking
obliged him to quit forever, he is reported to have replied gravely, "DeGaulie cannot go back on his
word" (quoted in D. Cook, 1984).
Chapter 3 COMMITMENT AND CONSISTENCY
READER'S REPORT 3.3
From a Canadian University Professor
just read a newspaper article on how a restaurant owner used public commit-
Iments to solve a big problem of customers who didn't show up for their table
reservations. I don't know if he read your book or not first, but he did some-
annaabi.ee 
