Cialdini raamat
"volunteer worker" who asked them to sign a state beautification petition was
really interested in having them display a safe-driving billboard two weeks later?
Who among them could have suspected that their decision to display the billboard
was largely a result of signing the petition? No one, I'd guess. If there were any re-
grets after the billboard went up, who could they conceivably hold responsible but
themselves and their own damnably strong civic spirits? They probably never even
considered the guy with the "keeping California beautiful" petition and all that
knowledge of social jujitsu.
Hearts and Minds
Notice that all of the foot-in-the-door experts seem to be excited about the same
thing: You can use small commitments to manipulate a person's self-image; you
can use them to turn citizens into "public servants," prospects into "customers,"
prisoners into "collaborators
annaabi.ee 
