Cialdini raamat
happiness for those who believed in the group's teachings. In each instance it has
been predicted that the beginning of a time of salvation would be marked by an
important and undeniable event, usually the cataclysmic end of the world. Of
course, these predictions have invariably proved false, to the acute dismay of the
members of such groups.
However, immediately following the obvious failure of the prophecy, history
records an enigmatic pattern. Rather than disbanding in disillusion, the cultists
often become strengthened in their convictions. Risking the ridicule of the popu-
lace, they take to the streets, publicly asserting their dogma and seeking converts
with a fervor that is intensified, not diminished, by the clear disconfirmation of a
central belief. So it was with the Montanists of second-century Turkey, with the
Anabaptists of sixteenth-century Holland, with the Sabbataists of seventeenth-
century Izmir, and with the Millerites of nineteenth-century America. And, thought
annaabi.ee 
