Psühholoogia bioloogiline-, kognitiivne- ja sotsiaalne vaade
demonstrated in research.
1) Conformity is the tendency to adjust one's feelings, thoughts, or behavior in
ways that are in agreement with those of a particular individual or group, or
with accepted standards of how a person should behave in specific situations.
People tend to conform because we are social animals and have a need to
belong. Some conformity studies are the study with line by Asch, which was
improved and replicated by Crutchifield.
2) Hofstede has conducted a classic study on cultural dimensions, showing that
culture influences behavior. Matumoto has tried to define culture.
3) The collective identity develops inside groups and social contexts. For
example the Stanford Prison Study by Zimbardo, where normal people stared
acting in cording to the roles that they were given. Tajfel's social identity
theory assumes that individuals strive to improve their self-image by trying to
annaabi.ee 
