Cialdini raamat
Outside the lecture room after the meeting, we were approached by three
members of the audience, each of whom had given a down payment immediately
after the lecture. They wanted to know why we had come to the session. We ex-
plained, and we asked the same question of them. One was an aspiring actor who
wanted desperately to succeed at his craft and had come to the meeting to learn if
TM would allow him to achieve the necessary self-control to master the art; the re-
cruiters had assured him that it would. The second described herself as a severe in-
somniac who hoped that TM would provide her with a way to relax and fall asleep
easily at night. The third served as unofficial spokesman. He was failing his college
courses, because there didn't seem to be enough time to study. He had come to the
meeting to find out ifTM could help by training him to need fewer hours of sleep
each night; the additional time could then be used for study. It is interesting to