"credence" - 1 õppematerjal

Cialdini raamat

My friend travels quite a bit and often finds himself chatting with strangers in bars, restau- rants, and airports. He says that he has learned through much experience during these conversations never to use his title of professor. When he does, he finds that the tenor of the interaction changes immediately. People who have been sponta- lInstructive of the reach of the authority principle is evidence that ersatz experts are given credence in domains beyond medicine and homemaking. For instance, in a January 24, 2001 TV interview with actor Martin Sheen, host Brian Williams pursued a line of questions regarding Mr. Sheen's views of the appropriateness of presidential decisions to accept gifts and to pardon criminals just before leav- ing office. Mr. Sheen dutifully offered his opinions even though his relevant experience to that point was limited to playing the role of a U.S. president on the TV series West Wing.