Hard rock
rock, which combined elements of jazz, blues and rock and roll
Even The Beatles attempted to produce songs in the new hard
rock style, trying to create a greater level of noise than The
Who, from The Beatles (1968) (known as the "White Album")
onwards, beginning with "Helter Skelter"
Cream
Cream were a 1960s Cream - Sunshine of Your
British rock supergroup Love http
consisting of ://www.youtube.com/watch?v=Cqh5
bassist/vocalist Jack Bruce,
guitarist/vocalist Eric
Clapton, and drummer
Ginger Baker
Their blues-rock
improvisation was a major
factor in the development of
the genre.
Expansion (1970s)
In the early 1970s the Rolling Stones developed their hard rock
sound with Exile on Main St. (1972)
Led Zeppelin began to mix elements of world and folk music
into their hard rock from Led Zeppelin III (1970) and Led
Zeppelin IV (1971)
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