"countertactics" - 1 õppematerjal

Cialdini raamat

Iowa, obstetrician cut off service to the wives of three school officials, reportedly because his son had not been given enough playing time in school basketball games. One of the wives was eight months pregnant at the time. Defense Because liking can be increased by many means, a list of the defenses against compliance professionals who employ the liking rule must, oddly enough, be a short one. It would be pointless to construct a horde of specific countertactics to combat each of the countless versions of the various ways to influence liking. There are simply too many routes to be blocked effectively with such a one-on- one strategy. Besides, several of the factors leading to liking-physical attrac- tiveness, familiarity, association-have been shown to work unconsciously to produce their effects on us, making it unlikely that we could muster a timely pro- tection against them anyway.