Cialdini raamat
Given the Chinese Communist government's affinity for the political essay
contest as a commitment device, it should come as no surprise that a wave of such
contests appeared in the aftermath of the 1989 massacre in Tiannanmen Square,
where pro-democracy protesters were gunned down by government soldiers. In
Beijing alone, nine state-run newspapers and television stations sponsored essay
competitions on the "quelling of the counterrevolutionary rebellion." Still acting in
accord with its long-standing and insightful de-emphasis of rewards for public
commitments, the Beijing government left the contest prizes unspecified.
Social scientists have determined that we accept inner responsibility for a behav-
ior when we think we have chosen to perform it in the absence of strong outside pressure.
A large reward is one such external pressure. It may get us to perform certain ac-
annaabi.ee 
