Cialdini raamat
wouldn't be right to turn automatically against those compliance professionals who
happen to be most likeable. Besides, for our own sakes, we wouldn't want to shut
ourselves off from business interactions with such nice people, especially when
they may be offering us the best available deal.
I recommend a different reaction. If our answer to the crucial question is "Yes,
under the circumstances, I like this guy peculiarly well," this should be the signal
that the time has come for a quick countermaneuver: Mentally separate Dan from
that Chevy or Toyota he's trying to sell. It is vital to remember at this point that,
should we choose Dan's car, we will be driving it, not him, off the dealership lot. It
is irrelevant to a wise automobile purchase that we find Dan likeable because he is
good-looking, claims an interest in our favorite hobby, is funny, or has relatives liv-
ing where we grew up.
Our proper response, then, is a conscious effort to concentrate exclusively on
annaabi.ee 
