"copywriters" - 1 õppematerjal

Keelefilosoofia raamat

Was it tainted? If you did start thinking along those lines, notice that you would simply have assumed that I was cooperating by producing an answer to the question you asked. One thing you will gradually learn, the more you think about conversational cooperation, is how pathetically easy it is for a trained linguist or philosopher of language to mislead, deceive, cheat, and hoodwink other people without ever saying anything false. Advertising copywriters and politicians are masters of conversational implicature, having worked it out instinctively, because it allows them to convey falsehoods without breaking the law by uttering false sentences. 2 Grice adds a third feature, "detachability". Since his form of conversational reasoning proceeds from the propositional content of the sentence uttered, any logical equivalent of the sentence should generate the same implicatures in the same context