Cialdini raamat
down to some of the most primitive pathogens. By adopting certain critical fea-
tures of useful hormones or nutrients, these clever bacteria and viruses can gain
entry into a healthy host cell. The result is that the healthy cell eagerly and naively
6Apparently, the tendency of males to be bamboozled by powerful mating signals extends to humans.
Two University of Vienna biologists, Astrid Juette and Karl Grammer secretly exposed young men to
airborne chemicals (called copulins) that mimic human vaginal scents. The men then rated the at-
tractiveness of women's faces. Exposure to the copulins increased the judged attractiveness of all the
women and masked the genuine physical attractiveness differences among them ("For Women,"
1999)·
THE PROFITEERS _
sweeps into itself the causes of such diseases as rabies, mononucleosis, and the
common cold (Goodenough, 1991)
annaabi.ee 
