Fair Trade Tourism
Also the benefits of toursim are often
skimmed off by businessmen from outside the community. It ruins and changes the local peoples
culture. The Masai of East Africa, for instance, are used as icons of exoticism in toursism, but they
have been evicted from their lands. The Masais are selling souvenirs, charging for pictures and
performing their sacred dances for tourists to get living. These things show that the destruction is
not just a superficial consenquence of tourism, but is often an indication of much more deep-rooted
cultural changes. But a quiet cultural revolution is happening. Communities are standing up and
asking for something different. Over the last decade there has been a rapid growth in local
,,alternative tourism" initiatives. This means that buildings are built by locals with sustainable local
materials, food is bought from local farmers and a limit on development has been set so that local