Cialdini raamat
The company,
which has grown from a basement-run operation to a $1.5 billion yearly sales busi-
ness, makes use of the free sample in a device called the BUG. The BUG consists of
a collection of Amway products-bottles of furniture polish, detergent, or shampoo,
spray containers of deodorizers, insect killers, or window cleaners-carried to a cus-
tomer's home in a specially designed tray or just a polyethylene bag. The confiden-
tial Amway Career Manual then instructs the salesperson to leave the BUG with the
customer "for 24, 48, or 72 hours, at no cost or obligation to her. Just tell her you
would like her to try the products ....That's an offer no one can refuse." At the end of
the trial period, the Amway representative is to return and pick up orders for the
products the customer wishes to purchase. Since few customers use up the entire
annaabi.ee 
