Cialdini raamat
paper, where an important piece of information is missing from ads for popular
music concerts-the price. Why should it be that concert promoters are increas-
ingly hiding the cost of admission from fans? Perhaps they're afraid that their ever-
higher prices will scare ticket buyers away. But, interested fans will find out the
price of a seat as soon as they call or visit a ticket outlet, right? True, but promoters
have recognized that potential concertgoers are more likely to buy tickets after that
'This public commitment tactic may work especially well for individuals with high levels of pride or
public self-consciousness (Feingstein, Scheier, &: Buss, 1975). For example, it worked successfully for
Charles DeGaulle, whose remarkable achievements for France were said to be matched only by his
ego. When asked to explain why announcing to everyone that he would stop his heavy smoking
annaabi.ee 
