Cialdini raamat
being offered some of the remaining wine and cheese (Guess who's coming to din-
ner, 2007).
An equally compelling point regarding the power of reciprocity comes from an
account of a woman who saved her own life, not by giving a gift as did the captured
soldier, but by refusing a gift and the powerful obligations that went with it. In No-
vember 1978 Reverend Jim Jones, the leader of Jonestown, Guyana, called for the
mass suicide of all residents, most of whom compliantly drank and died from a vat
of poison-laced Kool-Aid. Diane Louie, a resident, however, rejected Jones's com-
mand and made her way out of Jonestown and into the jungle. She attributes her
willingness to do so to her earlier refusal to accept special favors from him when
she was in need. She turned down his offer of special food while she was ill, be-
cause "I knew once he gave me those privileges, he'd have me. I didn't want to owe
annaabi.ee 
