Cialdini raamat
most pervasive is in the pronouns we use. Have you noticed for example, how often
after a home-team victory fans crowd into the range of a TV camera, thrust their
9Take, for example, the case of Andres Escobar who, as a member of the Colombian national team,
accidentally tipped a ball into his own team's net during a World Cup soccer match in 1994. The "auto-
goal" led to a u.s. team victory and to the elimination of the favored Colombians from the competi-
tion. Back home two weeks later, Escobar was executed in a restaurant by two gunmen, who shot him
12 times for his mistake.
_ _ Chap ter 5 LIKI NG
1 1;;I.II;llllli~I~~II~ Team spirit
Sports goes a step
Fan(atic)s
annaabi.ee 
