Mini gets itself an own badge. In 1971 Mini was the best-selling British car in the world. 1994 BMW group bought the Mini and year after that Mini was voted as the best car of the century by the car magazine readers in the UK and four years later Mini earned the same award in Europe. In 1998 the Mini was listed in the Guinness Book of Records as the Britain's most successful car. For now Mini has three different types of models: hatch, clubman and convertible. Mini is still owned by BMW Group. (www.mini.co.uk A) External marketing evironment analysis Socio-cultural Socio-cultural factors Socio-cultural factors take into account the views and trends of society. It is essential for companies to take into account socio-cultural factors, because they need to know what their customers are looking for. In the UK where the streets are narrow and everybody is parking
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