Cialdini raamat
C: Ah, the ballet-the movement, the grace, the form-I love it. Mark me
down as loving the ballet. See it every chance I get.
SYW: Fine. Just let me recheck my figures here for a moment, Mr. Cialdini.
C: Actually, it's Dr. Cialdini. But that sounds so formal. Why don't you call me
Bob?
SYW: All right, Bob. From the information you've already given me, I'm pleased
to say you could save up to $1,200 a year by joining Clubamerica! A small
membership fee entitles you to discounts on most of the activities you've
mentioned. Surely someone as socially vigorous as yourself would want to
take advantage of the tremendous savings our company can offer on all
the things you've already told me you do.
C: (trapped like a rat). Well ... uh ... I ... uh ... I guess so.
I remember quite well feeling my stomach tighten as I stammered my agreement.
annaabi.ee 
