Cialdini raamat
cluded them in the conversation and,for more than an hour, chatted alternately
with her guests in the living room and the "spaceman" on the other end of the tele-
phone. So intent was she on proselyting that she seemed unable to let any opportu-
nity go by. (Festinger et al., 1964, p. 178)
_ _ Chapter 4 SOCIAL PROOF
To what can we attribute the believers' radical turnabout? Within a few hours,
they had moved from clannish and taciturn hoarders of the Word to expansive and
eager disseminators of it. What could have possessed them to choose such an ill-
timed instant-when the failure of the flood was likely to cause nonbelievers to
view the group and its dogma as laughable?
The crucial event occurred sometime during "the night of the flood" when it
became increasingly clear that the prophecy would not be fulfilled. Oddly, it was
annaabi.ee 
