unrelenting pressure for success and glory from fans and the media alike. But while there can be little doubt about the footballing credentials and steely will of a man who has won nine national league titles in 15 seasons with four teams in Spain 1 and Italy as well as the European Champions League, his penchant for dropping clangers and expressing robust political views have already generated headlines. His most high-profile scrape came last year when he told the Rome- based La Repubblica newspaper that he admired the "legacy of order" left by General Franco, whose regime presided over the execution or murder of 200,000 people. Speaking after he returned to Italy from managing Real Madrid, Capello said: "In Madrid, I breathed a sparkling atmosphere, the air of a country in Europe making the greatest progress
Lazy, superficial use of Hero's Journey terms, taking this metaphorical system too literally, or arbitrarily imposing its forms on every story can be stultifying. It should be used as a form, not a formula, a reference point and a source of inspiration, not a dictatorial mandate. xviii PREFACE CULTURAL IMPERIALISM Another of the clangers of standardized language and methods is that local differ ences, the very things that add zest and spice to journeys to faraway places, will get hammered into blandness by the machinery of mass production. Artists around the world are on guard against "cultural imperialism," the aggressive export of Hollywood storytelling techniques and the squeezing out of local accents. American values and the cultural assumptions of Western society threaten to smother the unique flavors
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