Cialdini raamat
ing them down on a Magic Writing Pad and then erasing them by lifting the Magic
Pad's plastic cover before anyone could see what they had written. A third set of
students did not commit themselves to their initial estimates at all; they just kept
the estimates in mind privately.
In these ways, Deutsch and Gerard had cleverly arranged for some students to
commit themselves publicly, some privately, and some not at all, to their initial de-
cisions. What Deutsch and Gerard wanted to find out was which of the three types
of students would be most inclined to stick with their first judgments after receiv-
ing information that those judgments were incorrect. Therefore, all the students
were given new evidence suggesting that their initial estimates were wrong, and
they were then given the chance to change their estimates.
The results were quite clear. The students who had never written down their