CHANGE YOUR THINKING CHANGE YOUR LIFE
ing tasks. The 80 percent of activities that account for only 20
percent of your results are usually fun and easy. Being human,
you have a natural tendency to do the easy things, even though
they are not particularly valuable or important. To get the most
done and the greatest results from every minute invested, you
must resist the temptation to clear up small things first. You must dis-
cipline yourself to keep your energies focused on the one or two
things that you can do that are more important and valuable than
anything else.
■ MARKETING
YOURSELF STRATEGICALLY
As the president of your own personal services corporation, you
must consider the four strategic variables in marketing yourself and
your services. Your effectiveness in each of these four areas will de-
termine your income and your future
annaabi.ee 
