Cialdini raamat
often in an unthinking manner. Another factor that produces liking is praise.
Although they can sometimes backfire when crudely transparent, compli-
ments generally enhance liking and, thus, compliance.
III Increased familiarity through repeated contact with a person or thing is yet an-
other factor that normally facilitates liking. This relationship holds true prin-
cipally when the contact takes place under positive rather than negative
circumstances. One positive circumstance that works especially well is mutual
and successful cooperation. A fifth factor linked to liking is association. By con-
necting themselves or their products with positive things, advertisers, politi-
cians, and merchandisers frequently seek to share in the positivity through the
process of association
annaabi.ee 
