Cialdini raamat
they wanted to participate. The other half volunteered passively by failing to fill out
a form stating that they didn't want to participate. Three to four days later, when
asked to begin their volunteer activity, the great majority (74 percent) who actually
appeared for duty came from the ranks of those who had actively agreed to partic-
ipate. What's more, those who volunteered actively were more likely to explain their
decisions by implicating their personal values, preferences, and traits (Cioffi 8{ Gar-
ner, 1996). In all, it seems that active commitments give us the kind of information
we use to shape self-image, which then shapes future actions, which solidify the
new self-image.
Understanding fully this route to altered self-perception, the Chinese set about
arranging the prison-camp experience so that their captives would consistently act
in desired ways. Before long, the Chinese knew, these actions would begin to take