Cialdini raamat
strapped into a chair and
fitted with electrodes by the
lab-coated experimenter and
the true subject.
....f..iliil:• • Chapter 6 AUTHORITY
people who answered Milgram's newspaper ad to participate in his "memory" ex-
periment represented a standard cross section of ages, occupations, and educa-
tionallevels within our society. What's more, later on, a battery of personality scales
showed these people to be quite normal psychologically, with not a hint of psy-
chosis as a group. They were, in fact, just like you and me; or, as Milgram likes to
term it, they are you and me. If he is right that his studies implicate us in their grisly
findings, the unanswered question becomes an uncomfortably personal one, "What
could make us do such things?"
Milgram is sure he knows the answer. It has to do, he says, with a deep-seated
sense of duty to authority. According to Milgram, the real culprit in the experi-
annaabi.ee 
