Cialdini raamat
What do you think? Was
his technique ethically acceptable or objectionable? Why?
4. For more than a decade, the major message of a massive advertising campaign for
Virginia Slims cigarettes was that modern women "have come a long way" from the
old days when they were required by social norms to be subdued, proper, and obedi-
ent. No longer, implied these ads, should a woman have to feel bound by chauvinis-
tic and outmoded constraints on her independence. No matter what your view of the
basic message, use your knowledge of psychological reactance to help explain the fol-
lowing fact: During the lengthy duration of this campaign, the percentage of ciga-
rette smokers rose in only one U.S. demographic group-teenage women.
s. How does the ad that opens this chapter reflect the topic of the chapter?
annaabi.ee 
