Cialdini raamat
people. More recent data indicate that in addition to newspaper editors,
television broadcasters have cause for concern about the effects of the suicide
stories they present. Whether they appear as news reports, information
features, or fictional movies, these stories create an immediate cluster of self-
infiicted deaths, with impressionable, imitation-prone teenagers being the most
frequent victims (Bollen & Phillips, 1982; Gould & Shaffer, 1986; Phillips &
Cartensen, 1986, 1988; Schmidtke & Hafner, 1988).
ities that we find following front-page suicides is, according to Phillips, most likely
due to the Werther effect secretly applied.
I consider this insight brilliant. First, it explains all of the data beautifully. If
these wrecks really are hidden instances of imitative suicide, it makes sense that we
should see an increase in the wrecks after suicide stories appear. It makes sense that