THE PSYCHOLOGY OF COMMUNICATION
"44",9##:,#4--=%#*,#,6"#4"3"'9##P(3"#(,#*#."44",9##:,#,*="%#*#%,".#
,-<*'$# ,6"#4"3"'9##P(3"#(,# *#."44",9# #:,# %/(22%#,6"# 4"3"'9##P(3"# (,#*# ."44",9##:,#
'*(%"%#(,%#.*<#(/#,6"#$('"&,(-/#-2#,6"#4"3"'9##P(3"#(,#*#."44",9##B*&6#'"%.-/%"#
3""""""!"#$%&'()*""456"78669:;<"4=9>>?@"A8=?"56"5";9>?=5=<"?B?=C96?">D5@"5"68C95;"
7=8E=5AF""G+H9@@?="I=5@H;<"5JA9>6">8":?9@E"5"I=K6>=5>?J"@8L?;96>"4D8">K=@?J">8"
76">D5>"D?"D5J"@8>D9@E">8"6549@H;?"<8K"A5<"
D5L?"C5KED>"9@"+H9@@?=N6"?8":?"C5K6?J":<">D?">D8KED>"8I"D96"
@?B>"49>><"5@J"9@C969L?"5=>9C;?">D5@":<"5@<">D8KED>"8I"C8@>=8;;9@E"<8K=":?D5L98=F""
%?"J?I?@J?J"D96"?B>=?A?"7869>98@"5E59@6>"D96"A5@<"C=9>9C6"49>D"L9E8="5@J"CD5=A"
G(NA">?A7>?J">8"65<"O)+,-'./%%$*0'"&$'$+1&+,2"OMF""P?"D5L?"@8>D9@E">8"I?5="I=8A"
>D96"C8K=>;<"5@J"=?678@69:;?"A5@F""%84?L?=Q"68A?"7?87;?"D5L?"9@J??J"I8=A?J"5"
C8AAK@9><":56?J"8@">D?"7=9@C97;?6"?B78K@J?J"9@"!"#$%&'()*!Q"5@J"8@?"8I"9>6"
I8K@J?=6"D56"J8CKA?@>?J">D
annaabi.ee 
