fund-raisers, advertisers, and others. _. _ INTRODUCTION My purpose was to observe, from the inside, the techniques and strategies most commonly and effectively used by a broad range of compliance practitioners. That program of observation sometimes took the form of interviews with the prac- titioners themselves and sometimes with the natural enemies (for example, police bunco-squad officers, consumer agencies) of certain of the practitioners. At other times, it involved an intensive examination of the written materials by which com- pliance techniques are passed down from one generation to another-sales man- uals and the like. Most frequently, though, it took the form of participant observation. Partici- pant observation is a research approach in which the researcher becomes a spy of sorts
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