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realize their bias. In fact, 73 percent of Canadian voters surveyed denied in the strongest possible terms that their votes had been influenced by physical appear- ance; only 14 percent even allowed for the possibility of such influence (Efran 8z Patterson, 1976). Voters can deny the impact of attractiveness on electability all they want, but evidence has continued to confirm its troubling presence (Budesheim 8z DePaola, 1994). A similar effect has been found in hiring situations. In one study, good groom- ing of applicants in a simulated employment interview accounted for more favor- able hiring decisions than did job qualifications-this, even though the interviewers claimed that appearance played a small role in their choices (Mack 8z  WHY DO I LIKE YOU? LET ME LIST THE REASONS 8n I Rainey, 1990)