Cialdini raamat
milligrams, half of what had been ordered; (4) the directive was given by a man the
nurse had never met, seen, or even talked with before on the phone. Yet, in 95 per-
cent of the instances, the nurses went straight to the ward medicine cabinet where
they secured the ordered dosage of Astrogen and started for the patient's room to
administer it. It was at this point that they were stopped by a secret observer, who
revealed the nature of the experiment (Hofling, Brotzman, Dalrymple, Graves, 8z
Pierce, 1966).
The results are frightening indeed. That 95 percent of regular staff nurses com-
plied unhesitatingly with a patently improper instruction of this sort must give us
all as potential hospital patients great reason for concern. What the midwestern
study shows is that the mistakes are hardly limited to the trivial slips in the ad-
ministration of harmless ear drops or the like, but extend to grave and dangerous
blunders.
annaabi.ee 
