"brinol" - 1 õppematerjal

Cialdini raamat

So, after choosing Tim over her other boyfriend, Sara became happier, even though the conditions under which she had made her choice have never been fulfilled. Obviously, horse- race bettors are not alone in their willingness to believe in the correctness of a dif- ficult choice once made. Indeed, we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or de- cided (Brinol, Petty, 8z Wheeler, 2006; Mather, Shafir, 8z Johnson, 2000; Rusbult et  WHIRRING ALONG _ al., 2000). For instance, immediately after casting a ballot, voters believe more strongly that their candidate will win (Regan 8{ Kilduff, 1988). Whirring Along Psychologists have long understood the power of the consistency principle to di- rect human action. Prominent early theorists such as Leon Festinger (1957), Fritz