"brassington" - 1 õppematerjal

Marketing

make Mini even more economical. Because when oil prices arise then even more drivers would be looking for hybrid and fully-electrical cars. Conclusion To summarise, this essay gives a small overview of how does different external and internal factors lead the market demand and supply. Also how Mini Ltd might use SWOT analysis to create their marketing strategy. At the final part I tried to make some recommendations for Mini Ltd what they can do to increase their revenue. References Brassington, F. and Petitt, S. 2006. Principles of marketing, fourth edition, Prentice Hall: London. Chapter 2 and chapter 21. http://www.mini.co.uk/html/about_us/story.html (accessed 23 November 2009) A http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=12593 6/display/id=125942 (accessed 18 November 2009) A http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=11462 9/displaytables/id=114629 (accessed 18 November 2009)B http://academic.mintel