Cialdini raamat
An array of people deserve and have my appreciation for their aid in making In-
fluence possible. Several of my academic colleagues read and provided perceptive
comments on the entire manuscript in its initial draft form, greatly strengthening
the subsequent versions. They are Gus Levine, Doug Kenrick, Art Beaman, and Mark
Zanna. In addition, the first draft was read by a few family members and friends-
Richard and Gloria Cialdini, Bobette Gorden, and Ted Hall-who offered not only
much-needed emotional support but insightful substantive commentary as well.
_PREFACE
A second, larger group provided helpful suggestions for selected chapters or
groups of chapters: Todd Anderson, Sandy Braver, Catherine Chambers, Judi Cial-
dini, Nancy Eisenberg, Larry Ettkin, Joanne Gersten, Jeff Goldstein, Betsy Hans, Va-
lerie Hans, Joe Hepworth, Holly Hunt, Ann Inskeep, Barry Leshowitz, Darwyn