Cialdini raamat
It is, quite simply, our desire to be (and to
appear) consistent with what we have already done. Once we make a choice or take
a stand, we will encounter personal and interpersonal pressures to behave consistentlY
with that commitment. Those pressures will cause us to respond in ways that jus-
tify our earlier decision. We simply convince ourselves that we have made the
right choice and, no doubt, feel better about our decision (Fazio, Blascovich, 8z
Driscoll, 1992).
By way of illustration, let's examine the story of my neighbor Sara and her live-
in boyfriend, Tim. After they met, they dated for a while, even after Tim lost his job,
and eventually moved in together. Things were never perfect for Sara: She wanted
Tim to marry her and to stop his heavy drinking; Tim resisted both ideas. After an
especially difficult period of conflict, Sara broke off the relationship and Tim
moved out
annaabi.ee 
