Cialdini raamat
them exactly what they are doing. This tactic has become the perfect counterattack
for me. Whenever my stomach tells me I would be a sucker to comply with a re-
quest merely because doing so would be consistent with some prior commitment
I was tricked into, I relay that message to the requester. I don't try to deny the im-
portance of consistency; I just point out the absurdity of foolish consistency.
Whether, in response, the requester shrinks away guiltily or retreats in bewilder-
ment, I am content. I have won; an exploiter has lost.
I sometimes think about the way it would be if that stunning young woman of
years ago were to try to sell me an entertainment-club membership now. I have it
all worked out. The entire interaction would be the same, except for the end:
SYW: ... Surely someone as socially vigorous as yourself would want to take
advantage of the tremendous savings our company can offer on all the