"barroom" - 1 õppematerjal

Cialdini raamat

Click, whirr. People Power Television executives are hardly alone in their use of social evidence for profit. Our tendency to assume that an action is more correct if others are doing it is exploited _ _ Chapter 4 SOCIAL PROOF in a variety of settings. Bartenders often salt their tip jars with a few dollar bills at the beginning of an evening to simulate tips left by prior customers and thereby to give the impression that tipping with folding money is proper barroom behavior. Church ushers sometimes salt collection baskets for the same reason and with the same positive effect on proceeds. Evangelical preachers are known to seed their au- dience with ringers, who are rehearsed to come forward at a specified time to give witness and donations. Advertisers love to inform us when a product is the "fastest-growing" or "largest-selling" because they don't have to convince us directly that the product is