Cialdini raamat
The strange thing was that even those people
who knew that the author had been assigned to do a pro-Castro essay guessed that
the writer liked Castro. It seems that a statement of belief produces a click, whirr re-
sponse in those who view it. Unless there is strong evidence to the contrary, ob-
servers automatically assume that someone who makes such a statement means it
(Allison, Mackie, Muller, 8( Worth, 1993).
Think of the double-barreled effects on the self-image of a prisoner who wrote
a pro-Chinese or anti-American statement. Not only was it a lasting personal re-
minder of his action, it was also likely to persuade those around him that it re-
flected his actual beliefs. As we will see in Chapter 4, what those around us think is
true of us is enormously important in determining what we ourselves think is true.
For example, one study found that one week after hearing that they were consid-
annaabi.ee 
