Cialdini raamat
Which
questions would you ask them?
4. Describe a situation in your past in which you were tricked into compliance by some-
one who counterfeited the principle of social proof. How would you handle a similar
situation today?
s. How does the photograph that opens this chapter reflect the topic of the chapter?
CHAPTER
Liking
The Friendly Thief
The main work of a trial attomey is to make a jury like his client.
-Clarence Darrow
141
_ Chapter 5 LIKING
FEW OF US WOULD BE SURPRISED TO LEARN THAT, AS A RULE, WE
most prefer to say yes to the requests of people we know and like. What might be
startling to note, however, is that this simple rule is used in hundreds of ways by
total strangers to get us to comply with their requests.