Cialdini raamat
an unfamiliar voice on the phone, offering only the frailest evidence of authority-
the claimed title "doctor."
CONNOTATION NOT CONTENT WI:, •
One of the researchers made an identical phone call to 22 separate nurses' sta-
tions on various surgical, medical, pediatric, and psychiatric wards. He identified
himself as a hospital physician and directed the answering nurse to give 20 mil-
ligrams of a drug (Astrogen) to a specific ward patient. There were four excellent
reasons for the nurse's caution in response to this order: (1) the prescription was
transmitted by phone, in direct violation of hospital policy; (2) the medication itself
was unauthorized. Astrogen had not been cleared for use nor placed on the ward
stock list; (3) the prescribed dosage was obviously and dangerously excessive. The
medication containers clearly stated that the "maximum daily dose" was only 10
annaabi.ee 
