"assimulated" - 1 õppematerjal

The Medium Is the Message

In the seventeenth century our ancestors still shared this native's attitude to the forms of media, as is plain in the following sentiment of the Frenchman Bernard Lam expressed in The Art o f Speaking (London, 1696): 'Tis an effect of the Wisdom of God, who created Man to be happy, that whatever is useful to his conversation (way of life) is agreeable to him . . . because all victual that conduces to nourishment is relishable, whereas other things that cannot be assimulated and be turned into our substance are insipid. A Discourse cannot be pleasant to the Hearer that is not easie to the Speaker; nor can it be easily pronounced unless it be heard with delight. Here is an equilibrium theory of human diet and expression such as even now we are only striving to work out again for media after centuries of fragmentation and specialism. Pope Pius XII was deeply concerned that there be Serious study of the media today. On