Cialdini raamat
felt a sense of urgency. As soon as Marian had finished her call, the other members
took turns telephoning newspapers, wire service, radio stations, and national mag-
azines to spread the explanation of the failure of the flood. In their desire to spread
the word quickly and resoundingly, the believers now opened for public attention
matters that had been thus far utterly secret. Where only hours earlier they had
shunned newspaper reporters andfelt that the attention they were getting in the
press was painful, they now became avid seekers for publicity. (Festinger et al.,
1964, p. 170 )
Not only had the long-standing policies concerning secrecy and publicity done
an about-face, so too had the group's attitude toward potential converts. Whereas
likely recruits who previously visited the house had been mostly ignored, turned
away, or treated with casual attention, the day following the disconfirmation saw a
different story