Cialdini raamat
However, immediately following the obvious failure of the prophecy, history
records an enigmatic pattern. Rather than disbanding in disillusion, the cultists
often become strengthened in their convictions. Risking the ridicule of the popu-
lace, they take to the streets, publicly asserting their dogma and seeking converts
with a fervor that is intensified, not diminished, by the clear disconfirmation of a
central belief. So it was with the Montanists of second-century Turkey, with the
Anabaptists of sixteenth-century Holland, with the Sabbataists of seventeenth-
century Izmir, and with the Millerites of nineteenth-century America. And, thought
a trio of interested social scientists, so it might be with a doomsday cult based in
modern-day Chicago. The scientists-Leon Festinger, Henry Riecken, and Stanley
Schachter-who were then colleagues at the University of Minnesota, heard about
the Chicago group and felt it worthy of close study. Their decision to investigate by
annaabi.ee 
