Cialdini raamat
Now, propelled by the rule for consistency, 19 of the 20 subjects became virtual vig-
ilantes, running after and stopping the thief, demanding an explanation, often re-
straining the thief physically or snatching the radio away (Moriarty, 1975).
To understand why consistency is so powerful a motive, we should recognize
that, in most circumstances, consistency is valued and adaptive. Inconsistency is
commonly thought to be an undesirable personality trait (Allgeier, Byrne, Brooks,
8{ Revnes, 1979; Asch, 1946). The person whose beliefs, words, and deeds don't match
is seen as confused, two-faced, even mentally ill. On the other side, a high degree
of consistency is normally associated with personal and intellectual strength. It is
the heart of logic, rationality, stability, and honesty. A quote attributed to the great
British chemist, Michael Faraday, suggests the extent to which being consistent is
approved-sometimes more than being right
annaabi.ee 
