Inglise keele sõnad ADVERTISING
have no monetary value, like a chance to travel.
11. royalty A payment that someone such as a writer or musician gets each
time their work is sold or performed.
HOW COMPANIES ADVERTISE
1. Word-of-mouth advertising Free advertising, friends tell other friends abaout
products.
2. Institutional or prestige advertising The company's name is mentioned but not the
specific product's.
3. Advertiding agencies Companies that handle advertising for clients.
4. Advertising account Contract between companie and client.
5. Agreed budget the amount of money a company plans to spend in advertising and
media time. (A particular market segment at which a marketing campaign is focused.)
6. Brief Short statement of things need to be done (worked out) ( Using few words)
7. target customers - customers you want to target, potantial customers who will buy
your product.
8
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