Cialdini raamat
~ Chapter 7 SCARCITY
subjugation, would passively yield as they had always done. Time magazine editor,
Lance Morrow, described his own reaction similarly: "At first the coup seemed to
confirm the norm. The news administered a dark shock, followed immediately by
a depressed sense of resignation: of course, of course, the Russians must revert to
their essential selves, to their own history. Gorbachev and glasnost were an aberra-
tion; now we are back to fatal normality" (1991).
But these were not to be normal times. For one thing, Gorbachev had not gov-
erned in the tradition of the czars or Stalin or any of the line of oppressive post-
War rulers who had not allowed even a breath of freedom to the masses. He had
ceded them certain rights and choices. And when these now established freedoms
were threatened, the people lashed out the way a dog would if someone tried
taking a fresh bone from its mouth